CBT Clinics is a UK-based company offering mental healthcare practitioners. They have a roster of counsellors, psychiatrists and therapists, and wanted to expand to recruit more clinicians and also to understand the nuances of the counselling and therapy market in the UK.
I developed some software in Python using a bespoke Natural Language Processing algorithm to identify clinicians, locate their contact details and qualifications on the web, de-duplicate clinicians, locate their accreditation details, and perform analyses such as identifying clusters of clinicians which are particularly cost effective.
Using the software, CBT Clinics were able to expand their coverage to the entire UK and are also looking into expanding into other markets. They also gained invaluable insight into the mental health practitioner market in terms of geographical patterns and seasonal cycles.